BLC17 has ended
Welcome to BLC17! We hope you have an amazing experience! Mark the dates: BLC18 will be here in Boston July 22, 2018 through July 27, 2018!
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Thursday, July 27 • 4:00pm - 5:05pm
Shade - Rebranding Schools through Social Media

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The foundation of a PLC rests upon the four pillars of mission, vision, values, and goals. A PLC begins by exploring these questions: Why do we exist, or what is our mission? What must our school become to accomplish our vision? How must we behave—what values must we demonstrate—to achieve our vision? And how we will mark our progress toward our goals? While the PLC process is often a campus-based process, Denton ISD took the lead in embracing it to drive the district mission, vision, values, and goals.
To answer the first question, Denton ISD embraced the power of social media (i.e. Facebook Twitter, YouTube, etc.) and rebranded its mission using feedback from its stakeholders. Using crowdsourcing, a concept embedded in the mission statement, the district involved contributors from all over the world to create its logo. In determining its values, DISD used the power of technology to reach out to 30,000 members of its community. What followed was a set of values the district used to develop an alternative community accountability report (in addition to the state ratings system based on standardized assessment, the lowest rated community value). The interactive report not only reflects the community’s values, but drives the district goal setting process.
How did the district do it? How did the district do it? Find out in this session led by Chris Shade, the Coordinator of District Improvement and Innovation.

avatar for Chris Shade

Chris Shade

Coordinator of District Improvement & Innovation (and of Federal & State Programs), Denton ISD & Independent Consultant
Liberally Conservative Extroverted Introvert Optimistic Pessimist Idealistic Realist Imperfect Perfectionist Creative Bureaucrat

Thursday July 27, 2017 4:00pm - 5:05pm EDT
Berkeley Boston Park Plaza
  Main Conference Session
  • BLC Strand Crafting Vision and Managing Change
  • Intended Audience Administration
  • Session Level All